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Apple signs deal with Samsung to distribute iTunes shows on TVs


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                                  Samsung Electronics said Sunday that it will add an app to its smart televisions in the coming months to let owners watch content bought on Apple's iTunes service, a possible first sign Apple is trying to distribute its forthcoming tv service on devices created by others.
                                  The deal is a component element} of an in-progress strategy shift for Apple, which is facing weak hardware sales in China and a saturated global smart phone market where users are hanging
on to their recent iPhones longer than ever, hammering its biggest business.
                                   As a result, Apple is more and more leaning on its services phase, which incorporates businesses like iCloud storage additionally to its music, tv and shows content businesses.

                                  It has declared many high-profile deals for original tv content, including a forthcoming show with Oprah Winfrey, but has not yet said how it plans to distribute that content or
when its service will launch.
                                  The Samsung deal could be a step toward Apple distributing content to devices made by others.
                                  Apple makes a tool referred to as Apple TV that connects to a full goggle box but has never produced a full set itself.
Under the deal undraped on Sunday, Samsung will add an app to its televisions that let users browse and play their existing iTunes movies and television shows as well as purchase or rent new content.
                                 Samsung additionally aforesaid it might add Apple's AirPlay a pair of the software system which will permit iPhone homeowners to stream content from their device to Samsung televisions.
Many existing deals between content firms and sensible tv manufacturers involve the content firms paying tv manufacturers for the proper to seem on their devices.
                                 Apple and Samsung each declined to discuss whether or not Apple is paying any fees or a share of sales created on the televisions underneath the new deal.
The impact of iTunes landing on Samsung movies are going to be muted for currently.
                                Since late 2017, customers UN agency purchased movies through iTunes are able to watch them on any device, as well as Samsung televisions, that supported the films anyplace pool.
                                Films from Warner Bros, filmmaker, Universal, Sony and Fox purchased through iTunes, Amazon, Google Play and Vudu could be viewed on the respective apps and devices and TVs that
support the apps.
                               The Samsung deal is that the second time in recent months during which Apple has created a treaty with another technology company to land its services on their devices.
                               In November, it aforesaid its Apple Music streaming service would be created on the market on Amazon's Echo sensible speakers, despite Apple commercialism its own line of HomePod speakers that vie directly with Echo speakers.


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